Focused on creating a design in line with brand guideline.

Votee is a polling app where brands can ask questions to their consumers and their target audience, who in turn earn rewards for their participation. Votee partners with brands to find consumer insights to help them make better decisions.

Votee’s existing website was a minimal three page site based on WordPress. From their original site, it was hard to differentiate their brand positioning as well as their brand story. As such, they wanted to revamp their website to provide a stronger brand identity, as well as provide more information to their users.

As an app company, Votee’s existing website was unable to reflect their company’s unique selling point as well as their app’s capabilities.

Making use of their brand guideline and business nature as a technology and app company, Navy FAB designers focused on creating a design in line with this direction. Taking the look and feel of the app as well as the unique features into consideration, heavy emphasis was placed on visuals showing the platform and its capabilities.