Hello,
My name is Karen Wai and I create brand identities, website, art direction idea. and everything in between . I have a passion for design & art, whether simple or extravagant. I also love color and typography. Whatever it is, the way you tell your story online can make all the difference.
EDUCATION
University of Suderland (UK) 2011-2012
Degree of graphic design
Sunmoon University 2006 - 2007
Korean Language
Caritas Bianchi College of Careers 2002 - 2005
Associate degree of graphic design
ABLITIES
Graphic Design. Art Direction. Digtal Printing.
Logo & Branding. Web Design. Editorial Layout
SKILLS
Adobe Photoshop, Illustration, In Design
Figma, Shopify, Wrodpress, WIX
Canvas, ChatGPT, AI tools
WORK EXPERIENCE
The Showroom Kid & Baby 2020-2026
-Creative Director and Founder of The Showroom Kid & Baby,
shaping a modern, premium kidswear identity.
- Skilled in visual direction, content creation, and Korean kids’ fashion buying.
- Drives brand growth through data-driven merchandising,
high-quality content creation, and community engagement.
- Builds loyal communities through storytelling, curated products,
and seamless online shopping experiences.
Orca Base 2021-2022
-UI & UX Designer in an AI company
NAVY FAB 2019-2021
-Web design and strategy
- Develop a unique visual impact, identity, and value proposition
- Creating visual content to communicate your brand messages
-Email Marketing, Social media platforms
Youngsimsa Ltd. 2015-2019
- Online and Offline marketing to attract customers
- Carefully managed budgets and schedules for the company
- Korean Translation work between the client and the company
Design, Advertising layout, and finishing production
Devag Ltd. (Jewelry) 2012-2015
- Window display production
- Visual Merchandiser
- Design marketing materials - Retouch Jewelry photos
Pyong II Communications Co. Ltd. 2008-2010
- Website management
- Web banner design
- Design PR materials - Editing Video