The sitemap was restructured to ensure a smoother user experience

Rooftop Republic is an award-winning social enterprise committed to creating sustainable cities and communities powered by urban farming. Through their initiatives, they deliver high-quality farm set ups and management services to clients and engage the community through events and workshops.

The existing Rooftop Republic site was a non-responsive site based on the Wix platform. Due to choice of platform, the site was built and developed based on features and elements instead of creating a coherent theme which created a mismatch in style and branding. The navigation and sitemap on the existing site was also disorganised which hindered the overall user experience.

As the overall project would be a migration and site revamp, the Navy FAB design team capitalized on this opportunity to design a new site that was both B2B informative but also B2C friendly. The sitemap was restructured to ensure a smoother user experience for clients to clearly differentiate key information areas, such as the services page highlighting their projects, from the online store and events.

Overall, the team also revamped the site with a cohesive colour palette and style to ensure the site had a uniform look and feel throughout.